A Students’ Preferences-Based Approach to Select Methods for Detecting and Handling Free-Riding

Free-riding is a serious challenge in group projects. While there are various methods to reduce free-riding, marketing educators still face difficult task when selecting an appropriate method for their course. In this study, we propose students’ preferences-based approach that supports with the selection of detect and handle free-riding. To measure these preferences, students completed online survey based on choice about two free-riding ranking four ( n = 254). Their answers were analyzed using chi-squared tests, Borda scores, rank-ordered logit models. The results show (a) neither Dutch nor international have clear preference one detection (the reporting system vs. process evaluation system), (b) grade discussion (a possible reduction free-rider’s conversation course coordinator each student’s contribution) most preferred (c) stronger stricter handling methods. Marketing can apply proposed approach, or use our specific findings, designing courses.